Why consider a mobile site instead of an app?

In these years we find, that especially in the B2C segment, a lot of apps are developed based on arguments like “That’s what all the others do”, “The trend is …” and “That’s where the customers are”. But an app is not necessarily always the right solution. An equally good or maybe even better solution can be a mobile website. It goes without saying that all technology choices have pros and cons: You win something [...]